Picture this: a potential client searches "best hair salon near me." Two salons appear. One has 37 reviews at 4.2 stars. The other has 214 reviews at 4.9 stars. Which one gets the booking?
It is not even close. And yet most salon owners treat reviews as an afterthought. You need a system.
Why Reviews Matter More for Beauty Businesses
In beauty, clients trust you with their appearance. That is why they rely heavily on reviews:
- 93% of beauty consumers read reviews before booking a new salon
- Businesses with 100+ reviews get 3x more clicks than those with fewer than 10
- Review recency matters - a review from last week carries more weight than one from last year
The Autopilot Review System
Step 1: Create Your Review Link
Go to your Google Business Profile and find your short review link. This takes clients directly to the review form.
Step 2: Automate the Ask
Send an automated message within two hours of the appointment:
- SMS works best - 98% open rate
- Keep it short and personal
- Trigger automatically when an appointment is marked complete
Step 3: In-Salon Touchpoints
- QR code at the till point
- Framed sign in the waiting area
- Staff trained to mention reviews naturally
Step 4: Respond to Every Review
Personalise your responses. For positive reviews: "Thank you, Sarah! We are so glad you loved the balayage - see you in eight weeks!"
For negative reviews: respond professionally, acknowledge the concern, invite them to contact you directly.
Step 5: Showcase Your Best Reviews
- Share as Instagram Stories and posts
- Feature on your website homepage
- Include in booking confirmation emails
- Display on screens in your salon
Setting Targets
For a busy salon with 100+ clients per week, aim for 15-20 new reviews per month. With automation, 15-20% conversion is typical. Within six months, your Google presence will be transformed.
Reviews are crucial to your overall strategy. See how they connect in our complete marketing guide for beauty salons.
Ready to Grow Your Business?
We build done-for-you marketing systems that generate leads and grow your reputation on autopilot. Book a free strategy call today.
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