"Hair salon near me." "Best nails in Birmingham." These searches happen thousands of times daily. The question is: does your salon show up?
Google Business Profile: Your Top Priority
Complete Your Profile
- Use your actual business name
- Choose specific categories (Hair Salon, Nail Salon)
- List every service with descriptions and pricing
- Keep hours accurate
- Write a compelling 750-character description
Photos, Photos, Photos
Upload interior shots, team photos, before-and-after transformations, and product displays. Add three to five new photos every week.
Post Weekly
Special offers, new services, beauty tips, behind-the-scenes updates.
Building Local Citations
- General: Yell, Thomson Local, Bing Places, Apple Maps, Facebook
- Beauty-specific: Treatwell, Fresha, Booksy, SalonGeek directory
- Review platforms: Trustpilot, TripAdvisor (for spas)
Ensure Name, Address, and Phone number are identical everywhere.
Website Optimisation
- Title tags: "Best Hair Salon in Manchester | [Your Salon Name]"
- Service pages: individual pages for main services
- Location content: mention your area naturally
- Schema markup: LocalBusiness structured data
- Embedded map: on your contact page
Reviews Are Local SEO Fuel
More reviews = higher rankings. Build an automated review system.
Quick Wins This Week
- Complete every empty GBP field
- Upload 10 transformation photos
- Publish a GBP post
- Check Yell and Bing Places for NAP consistency
- Ask three happy clients for a review
For the complete picture, read our complete marketing guide for beauty salons.
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